We’re in a cultural moment of compulsive solopreneurship, gigging, and freelancing, and this makes the current national obsession with Productivity and its many tools, hacks, and schools pretty unsurprising.
Work faster! Work smarter! Work better! Work harder! Those are the ascendant goals for every independent contractor, creatively inclined or not, and, really, when you’re paying your own way through the world without the cushion of a salary or benefits or sick leave, it’s wise to pay close attention to how much you’re getting done and how efficiently you’re doing it.